Hi, I’m Paulina—a product designer who crafts simple, refined solutions to complex problems.

I help companies create beautiful and intuitive products by combining UX strategy, visual design, user behavioral insights, and business thinking. From content-rich platforms and media reporting tools to SaaS dashboards and consumer-facing apps, I design with a focus on simplicity, usability, and accessibility to create experiences that deliver value for both users and businesses.

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Campaign and Ad Group Edit Flow

A redesign of the campaign management experience.

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Advertising Billing Experience

A redesign of a SaaS billing experience.

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Campaign Index Page

A redesign of the advertising campaign index page.

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Media Library

Digital asset management system for a curation app.

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The Studio

A social networking app for creatives.

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Additional Creative Work

Print design, photography, and illustration.